Bedtime stories
posted - 31.08.2017

why the Scandi trend is here to stay

Scandi design is minimal and organic. It is calming, yet stylish, and not only is it popular in Scandinavian countries, it’s captured the hearts of interior lovers the world over. We love it – and we think it’s here to stay!

What does Scandi design look like?

Typically, Scandi style rooms are white, neutral or pale, designed to reflect light and brighten a room. Daylight is usually scarce in the winter months in northern Europe, so maximising light is a necessity in most households. We all love light, making this aspect of Scandi design truly universal.

This aesthetic makes use of organic materials in a practical, yet sophisticated way. Wood is especially key when it comes to Scandinavian interiors, particularly the paler end of the spectrum like birch, pine and teak. Sustainable and widely available, wood is integral to the soothing mood of a room. Very rarely do Scandi designs have carpets, instead, exposed wooden floors and area rugs are the flooring of choice.

Striking a balance between being beautiful and being practical, every furniture piece you see in a Scandi style room encapsulates both form and function in the simplest way.

Candles, faux fur and big knits are all very Scandi, designed to bring warmth and cosiness to a room. Greenery and plants are integral to bringing nature in to animate the space, without being too over the top. Clutter is a big no-no for a simple and streamlined approach to living, so storage is really important too.

The popularity of Scandi design

Scandinavian design has been around since the middle of the 20th century. Something of a reaction to the Second World War, design ideals began with the idea of living well, but not to excess. From furniture and lighting to everyday utilitarian items like dishes or cooking utensils, designers focused on how they could improve daily life. The aim of the movement was mass appeal that was both accessible and affordable.

This aesthetic and way of living was promoted in America at a touring design show, which helped its global appeal. There were a number of prominent furniture designs that came out of the initial movement, that are still popular today, such as Egg, Swan and Wishbone chairs.

TV has had a huge influence on the resurgence of the popularity of Scandi style. Dramas of the Scandi noir variety, like Wallander and The Killing, have recaptured the imaginations of the general public, leaving them wanting to recreate the stylish yet functional interiors they’ve seen on TV. Scandinavian design is so popular that there are number of big brands that sell products of this ilk, not only in interiors, but fashion and even food – it’s a multi-million-pound market. IKEA, Marimekko, Georg Jensen and of course, Herdy, are all examples of brands that create products in a modern Scandi style.


Do you love Scandi design? Show us your Scandi-style rooms on Twitter @herdysleep